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Peloton Lose $942 Million In Value In One Day After Controversial Holiday Advert

With the festive season well and truly underway, you’d better believe companies are doing everything in their power to have their Christmas advert crowned number one. The competition is fierce too, what with the likes of John Lewis and Waitrose, Sky, McDonald’s, and Sainsbury’s pulling out all the stops to ensure their ad is the

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With the festive season well and truly underway, you’d better believe companies are doing everything in their power to have their Christmas advert crowned number one.

The competition is fierce too, what with the likes of John Lewis and Waitrose, Sky, McDonald’s, and Sainsbury’s pulling out all the stops to ensure their ad is the most memorable.

One company who might regret making such a memorable advert, though, is Peloton, whose recent commercial sparked such a backlash the company lost a massive $942 million in value in a single day.

You can watch Peloton’s advert below:

The 30-second advert, which sees a man giving his wife one of Peloton’s stationary bikes as a Christmas present, was widely shared online this week – but for all the wrong reasons.

Upon seeing the bike in front of her large Christmas tree and other presents, the woman exclaims: ‘a Peloton?’. The viewer then watches her as she creates a video diary during her first year of riding the stationary bike.

The ad ends with the woman and her husband sitting on the couch, watching her indoor cycling video diary – at the end of which she thanks him for giving her the bike. ‘I didn’t realise how much this would change me,’ she says.

Since the advert went viral, the exercise bike company has been branded ‘sexist’ and ‘classist’ by social media users, who compared it to the dystopian television series Black Mirror.

It wasn’t lost on anybody that this wasn’t a Christmas advert many could relate to; a Peloton bike costs $2,245, with membership for the company’s signature interactive classes – which the woman in the advert was taking – costing $39 a month.

Critics also pointed out that the woman in the advert is already slim at the start, and the implication that her partner thinks she needs to get fitter and lose weight is both patronising and damaging.

stocks and sharesPixabay

As the backlash grew, shares of Peloton fell more than 9% on Tuesday, December 3, erasing nearly $942 million from the company’s market value in a single day – bringing its market cap to approximately $9.4 billion.

Despite speculation about the stock price drop and rumours the advert could be taken off the air, Peloton said yesterday it had received a lot of support for the ad and it stands firmly behind it.

In an email the company shared with The New York Times, a 60-year-old woman named Tami said the commercial ‘inspired’ her, saying she could relate to the woman and thanking Peloton for acknowledging that ‘EVERYONE needs to be healthy, regardless of how you look’.

The company said they do not believe any stock movement was tied to the backlash received as a result of the holiday ad, although Justin Patterson, an analyst at Raymond James, disagrees.

He said the adverse reaction to the advert and Peloton’s response are ‘worth monitoring’, adding that he believes the advert might have to be taken off the air before the controversy dies down.

If you have a story you want to tell send it to UNILAD via story@unilad.com

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Samsung Unveil Their New Flip Phone In Oscars Advert

Samsung unveiled their brand new flip phone in a surprise Oscars advert, which aired mere moments after Brad Pitt won his first ever – can you believe? – Academy Award for Best Supporting Actor. Seeing as the 92rd Academy Awards fell just ahead of the February 11 Unpacked keynote event, Samsung opted to tease its

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Samsung Unveil Their New Flip Phone In Oscars Advertreckless/Twitter

Samsung unveiled their brand new flip phone in a surprise Oscars advert, which aired mere moments after Brad Pitt won his first ever – can you believe? – Academy Award for Best Supporting Actor.

Seeing as the 92rd Academy Awards fell just ahead of the February 11 Unpacked keynote event, Samsung opted to tease its next folding phone, giving consumers a decent idea of what the flip phone will look like.

The folding phone is speculated to have a glass screen, and it’s been widely reported that it will be called The Galaxy Z Flip.

Check out the ad for yourself below:

Though we don’t get to see all the information about the hotly anticipated new device, we do get a glimpse at the tiny front display, the folding screen, and the phone’s two shades of purple or black.

The advert begins with small print at the bottom of the screen which reads: ‘You may notice a crease at the center of the main screen, which is a natural characteristic of the screen’.

The phone is also shown to be ideal for video chatting, with the ad showing how it can be placed upon a table at a handy 90-degree angle. We also see how the phone doesn’t appear to fold completely flat; unlike the much-criticised Motorola Razr.

The advert – which is set to jaunty French track Comic Strip by Serge Gainsbourg – then concludes with slogan ‘Change the shape of the future’, appearing alongside a teaser for the upcoming Unpacked event.

At the time of writing, it’s unclear whether this will be a follow-up or a companion to the $2,000 (£1,550) Galaxy Fold, however this phone has been rumoured to be substantially less pricey on account of its smaller screen.

As reported by PC World, rumours suggest the Galaxy Flip Z has a 6.7-inch folding display, dual 12-megapixel cameras at the rear and two batteries. It’s also rumoured to have a Qualcomm Snapdragon 855 Plus processor.

Of course, the full unveiling of Flip Z will take place at the February 11 event. As reported by CNET, it’s also expected Samsung will launch three Galaxy S20 phones, replacing what would usually have been called the Galaxy S11 phones.

This partial reveal comes after the newly released – and completely fold-able – Motorola Razr received complaints of creaky hinges.

The Razr failed CNET’s fold test, reportedly unable to withstand more than 27,000 folds. This would suggest it wouldn’t hold up under regular use. The pressure is on for Samsung to demonstrate how their new phone is a much tougher device.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

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Bill Murray Gets Stuck In The ‘Groundhog Day’ Loop Again In A Hilarious New Ad

What would you do if you were stuck in one place and every day was exactly the same and nothing you did mattered? Well, that just about sums it up for Bill Murray, who’s stuck in a Groundhog Day loop – again.  Every year, on this very day, February 2, Punxsutawney Phil comes out of

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Bill Murray Gets Stuck In The ‘Groundhog Day’ Loop Again In A Hilarious New AdJeep/YouTube

What would you do if you were stuck in one place and every day was exactly the same and nothing you did mattered? Well, that just about sums it up for Bill Murray, who’s stuck in a Groundhog Day loop – again. 

Every year, on this very day, February 2, Punxsutawney Phil comes out of his home in Pennsylvania to predict the weather. It’s a centuries-old tradition, made even more famous by Murray’s iconic 1993 comedy – did we mention Phil is a groundhog?

Of course, the actor is more synonymous worldwide with the name of the day than the psychic animal itself. And, to celebrate another Groundhog Day and tonight’s Super Bowl, the powers that be have placed Murray back in the same wretched loop.

You can check out the new advert below: 

The film follows Phil, a cynical TV weatherman who finds himself reliving the same day over and over again when he goes on location to Punxsutawney.

The new commercial opens with Phil, much older now, waking up in a B&B to the sound of Sonny and Cher. ‘It’s Groundhog Day,’ bellows from the radio. ‘Oh no,’ Phil says, ‘oh no.’

Bill Murray Groundhog DayJeep/YouTube

After leaving the room, he runs into pesky insurance salesman Ned Ryerson (Stephen Tobolowsky), and steals the local groundhog from the town’s mayor (played by the actor’s real-life brother, Brian Doyle-Murray). But how does he escape?

Well, that’s when the purpose of the advert comes in. Murray has returned to the never-ending hellscape of rural America for the best cause there is: to sell big ol’ jeeps. After leaving in a shiny Rubicon, he says: ‘Not a bad day.’

Bill Murray Groundhog Day 2Jeep/YouTube

The film is still often revisited today, particularly around this time of year – it still holds a 96% rating on Rotten Tomatoes.

Calum Marsh of the National Post wrote: ‘Are we all just wasting time squandering eternity? The film doesn’t make this accusation lightly. And it takes an outrageous concept, a big premise with a science-fiction spin, to level the idea in terms we accept and understand.’

Bill Murray Groundhog Day 2Cameron Frew

Kenneth Turan of the Los Angeles Times wrote: ‘Groundhog Day may not be the funniest collaboration between Bill Murray and director Harold Ramis… Yet this gentle, small-scale effort is easily the most endearing film of both men’s careers, a sweet and amusing surprise package.’

Tonight’s Super Bowl LIV will see the San Francisco 49ers and Kansas City Chiefs go head-to-head the climactic clash of the NFL championship.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

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Deliveroo Ad Banned For Implying You Can Order From Multiple Restaurants In One Go

A misleading Deliveroo advert has been banned because it implies you can order food from multiple restaurants in one go.  The popular food delivery service is well known across the UK thanks to the blue jacket-wearing, box-carrying cyclists often seen making their way through the streets, but like many companies Deliveroo also relies on television

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Deliveroo Ad Banned For Implying You Can Order From Multiple Restaurants In One GoSWNS

A misleading Deliveroo advert has been banned because it implies you can order food from multiple restaurants in one go. 

The popular food delivery service is well known across the UK thanks to the blue jacket-wearing, box-carrying cyclists often seen making their way through the streets, but like many companies Deliveroo also relies on television advertising to help attract new customers.

However, one of its recent adverts has been branded as ‘fake news’ because it presents a service customers don’t actually have access to.

Check out the advert below:

On the off-chance you’ve never indulged in a Deliveroo order and you’re somehow unfamiliar with the concept, allow me to explain: the company is built on the idea of offering restaurant food in the comfort of your own home, though obviously this isn’t a new idea.

Many takeaway restaurants offer home delivery, but Deliveroo has broadened the horizons of foodies everywhere by delivering food from a huge number of restaurants which, in a pre-Deliveroo era, only offered an eat-in service.

PizzaPixabay

Thanks to the company and its army of bicycle-armed delivery workers, customers can treat themselves to food from GBK, Pizza Express, Barburrito, Taco Bell, Wagamama, Krispy Kreme… basically any cuisine you could possibly want.

However, there is a catch – you can only order food from one restaurant at a time. The Deliveroo workers have to go and collect your order from the restaurant before bringing it to your door, so there’s no time for them to go on a wild goose chase around various stores to fill an extravagant order.

It’s a fair arrangement, but one that’s not made clear in Deliveroo’s recent advert, which suggests customers can pick and choose dishes from a number of different locations.

Deliveroo advert bannedSWNS

The ad, screened throughout September and October, shows a woman collecting a single brown paper bag from a Deliveroo delivery man before taking it into another room, where she’s met with numerous hungry people.

The woman starts handing out the dishes, digging into the bag for ‘Chinese, KFC, Wagamama, Greek salad…’ as well as Burger King, Five Guys, a korma curry, prawn crackers and wings.

BurgerPexels

The ad reveals ‘all your favourite dishes’ are now available through the company, though the scene doesn’t make clear the kind of order made in the ad wouldn’t actually be possible. In reality, the food could only come from one restaurant.

Deliveroo used on-screen text to clarify the restrictions, as a line at the bottom of the ad read ‘Geographical restrictions apply. Separate orders must be made for each restaurant’, however that apparently wasn’t good enough for viewers.

Watchdogs received 300 complaints about the advert from angry viewers pointing out the error, making it the third most complained about ad of 2019 so far behind a Go Compare ad and a poster advertising Cheltenham Fireworks featuring a dog wearing ear defenders.

The complaints were upheld by the Advertising Standards Authority (ASA) and the ad was found to be in breach of rules regarding misleading advertising and qualification as viewers may not have realised each restaurant would need a separate order, each incurring a delivery fee, before each meal would then be delivered separately.

As a result, the advert was banned by the ASA. Deliveroo was also ordered not to misleadingly omit material information about delivery charges.

Roofoods, Deliveroo’s parent company, fought against the complaints as it claimed as the action unfolded in the advert it became clear it was not set in an ordinary household and that it was not showing an ordinary Deliveroo order.

Deliveroo also pointed out the ‘magic’ paper bag seen on TV produced many more meals than could be contained in an ordinary bag and said the idea of magic was reinforced when the woman was able to dive into the bag and disappear from view.

The company said the magic bag motif ‘drew on the classic pulling-a-rabbit-from-a-hat magic trick, which further underscored the whimsical and fantastical nature’ of the scene.

In a statement, Deliveroo explained:

This advert underlined the huge choice of great restaurants available on Deliveroo. This is growing each day.

For the record, you can’t actually dive into your Deliveroo bag, however hungry you are!

Deliveroo offered to include additional on-screen text to clarify the nature of their service but ASA declined its attempts to remedy the situation.

An ASA spokesperson explained:

We considered that while viewers might appreciate that it was impractical for an order as large and diverse as the one shown in the ad to be delivered in a single delivery, the ad nevertheless implied that Deliveroo customers could order food from different restaurants to be delivered together.

The ad made no reference to the cost of delivery and in the absence of any claim that delivery was free we considered viewers would assume that delivery charges were likely to apply.

While we acknowledged Deliveroo’s willingness to include additional on-screen text to clarify the nature of their service, we considered such text was unlikely to be sufficient to alter the overall impression that their customers could order food from different restaurants to be delivered together.

Because that was not the case, and because the ad did not state that a delivery charge would be applied to each order from a different restaurant, we concluded it was likely to mislead.

The advert is no longer allowed to be broadcast again in its current form.

If you have a story you want to tell, send it to UNILAD via story@unilad.com 

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