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Britain Votes Coca-Cola As Its Favourite Logo

Coca-Cola Predicts Drop In Profit This YearBritain’s favourite logo is Coca-Cola’s, according to a poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since. It’s so popular the logo can commonly found on fashionable clothing items, homeware and other desirables – while vintage items featuring the logo can sell for

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Coca-Cola Predicts Drop In Profit This Year
Britain Votes Coca Cola As Its Favourite Logo GettyImages 634597088 1024x700Getty

Britain’s favourite logo is Coca-Cola’s, according to a poll.

The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly found on fashionable clothing items, homeware and other desirables – while vintage items featuring the logo can sell for thousands.

Second spot was secured by US fast-food chain, McDonald’s – ahead of Disney’s Mickey Mouse silhouette logo in third and confectionery giant, Cadbury’s logo in fourth.

Commissioned by label makers, Avery, the research of 2,000 UK adults found 62 per cent consider logos such as those belonging to Hard Rock Café and Ferrari to be ‘works of art’.

Fiona Mills, marketing director for Avery UK said:

Last year we conducted research which highlighted the impact design and branding can have in terms of persuasiveness, consumer trust and consumer perception.

The findings showed the results can be extremely powerful if you get the ingredients of label design spot on.

These ingredients can include handwritten fonts, bold colours and shapes, emotion and use of heuristics – the brain’s mental decision-making shortcuts.

Other logos in the top 10 include the emblems for Nike, Guinness and LEGO – along with those for Michelin and PG Tips.

Nostalgia appears to play a part with long established logos such as Fisher-Price, Oxo, Wall’s and Colman’s all featuring.

However relative newcomers such as Amazon, Google, Virgin and Starbucks made the top 40 too.

The research also found a product’s logo is so important it’s the first thing we notice about a product – ahead of the product’s name and even its colour.

Logos are also a key part of what makes a brand memorable – 46 per cent said they are the most enduring aspect of a brand.

Britain Votes Coca Cola As Its Favourite Logo %namePexels

A fifth are so loyal to particular brands they will specifically purchase branded products over non-branded counterparts – despite them often costing more.

But 33 per cent will only buy from brands they are familiar with – and for 53 per cent, familiarity makes them trust a brand more.

The poll also looked at the logos and brands we find most memorable from different decades – from the Sixties through to the Noughties.

And it emerged the Eighties is the most popular era when it comes to logos, packaging and branding.

Britain Votes Coca Cola As Its Favourite Logo google couplePexels

However 47 per cent think products and their packaging look better now than they ever have done before.

Branding belonging to Maxwell House, Nestle Milkybar and Kodak were found to be the most enduring of those from the Sixties.

Old Spice, Fairy washing-up liquid and Wimpy were identified as the most recognisable from the Seventies.

The most memorable ones from the Eighties are Coca-Cola, Pepsi and Nesquik according to those polled.

And similarly the most unforgettable logos from the Nineties belong to Adidas, Lynx and The Body Shop.

While Costa Coffee, Dove and Red Bull’s are the ones most associated with the Noughties.

Fiona Mills added:

In our previous studies, a behavioural scientist highlighted the important part imagery and font have to play when creating strong, persuasive labels for products or packages.

When you look at the brands who are most remembered from the decades these findings really apply, it is easy to picture many of their labels clearly in your mind.

The results of this study don’t just apply to big business, there are many useful lessons for smaller organisations. Small businesses can learn a lot from looking at the expertise of bigger brands as well as downloading the free Avery report for some scientific insight into branding.

Mine’s Leeds United’s crest, although for completely different reasons.

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Life

Prince Harry’s Incredible Act After This Adorable Photo Was Taken

WEBTHUMBNEW_Meghan_and_Harry_4Prince Harry did something which made a young fan’s day when he met him at Dubbo airport while on the royal tour.  Prince Harry and Meghan Markle are currently on their 16-day tour, visiting Australia, New Zealand, Fiji and Tonga to take part in royal engagements and meet adoring fans. One of their younger admirers took

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Young fan strokes Prince Harry's beardGetty

Prince Harry did something which made a young fan’s day when he met him at Dubbo airport while on the royal tour. 

Prince Harry and Meghan Markle are currently on their 16-day tour, visiting Australia, New Zealand, Fiji and Tonga to take part in royal engagements and meet adoring fans.

One of their younger admirers took a shine to Prince Harry as the couple arrived in the drought-stricken town of Dubbo in northwestern New South Wales, where they were met with throngs of schoolchildren waving flags and holding welcome messages at Dubbo Airport.

Young fan strokes prince Harry's beardGetty

Five-year-old Luke Vincent, who has Down syndrome, waited patiently for his turn to meet Harry and Meghan and was overjoyed when he was finally able to hug them – so much so that he just could barely tear himself away from the delighted parents-to-be.

He handed Meghan a bunch of flowers before turning his attention to Prince Harry.

Aside from being a member of the royal family, there was one thing about Harry which Luke especially loved – his beard.

The school’s headteacher, Anne Van Dartel, explained the five-year-old’s favourite person in the world is Santa Claus; so even though Harry is a bit younger and a bit more red-headed than the festive figure, his beard was enough to make Luke happy.

In an adorable act, Prince Harry bent down to allow Luke to stroke his facial hair, making the royal beam with delight at the joy he was able to bring the young boy.

Harry crouched down as Luke explored all of the hair on his head, while wife Meghan looked on lovingly.

Young fan strokes prince harry's beardGetty

Speaking about the lovely scene, the headteacher said:

He got a hug from Meghan and then Harry bent down to speak to him and Luke didn’t give him any choice. Luke’s favourite person in the world is Santa Claus, who has a beard. So he rubbed Harry’s beard.

It’s been a wonderful experience for these little country kids to meet people they’ve only ever seen on TV.

Heartwarming!

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Life

Retirement Home Bosses Hire Naked Butlers As Treat For Elderly Residents

butlersBosses at a retirement home hired naked naked butlers as a treat for elderly residents, because you’re never too old to appreciate some eye candy.  89-year-old Joan Corp inspired the bosses to hire the hilariously nude staff, who served 23 guests a three-course meal while wearing only aprons to hide their manhood, but still adding a

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Retirement home hires naked butlersSWNS

Bosses at a retirement home hired naked naked butlers as a treat for elderly residents, because you’re never too old to appreciate some eye candy. 

89-year-old Joan Corp inspired the bosses to hire the hilariously nude staff, who served 23 guests a three-course meal while wearing only aprons to hide their manhood, but still adding a hint of formality to the occasion with bowties.

11 of the guests were residents at Milton Lodge, while I guess the other 12 were just people who came to enjoy the show.

Retirement home hires naked butlersSWNS

Claire Martin, activities co-ordinator at Milton Lodge, explained how the situation came about:

Whenever you ask Joan what she wants that day she always says ‘a man’. So we weren’t surprised when she wanted it to be her wish.

We had a chat here and everyone was really keen to support it. We had a look online and found a company called Hunks in Trunks.

It sounds like a Baywatch spin off, but Joan and the other residents were certainly over the moon with having their butlers bare all. One of the residents even tried to steal one of the butlers’ aprons.

Claire continued:

When they turned up we had to let them know what we wanted them to do.

They had a three-course meal with a roast dinner. The ladies’ daughters and granddaughters came.

We asked them to do some harmless flirting, it doesn’t matter how old you are, so why not?

The ladies were really excited, they had all been giggling and they dressed up.

One of the residents in attendance, 99-year-old Doll Jenkins, couldn’t get enough of the men and has requested they return for her 100th birthday celebration.

Retirement home hires naked butlersSWNS

Because what better way to celebrate having lived a century by having your dinner brought to you by some naked butlers?

82-year-old Gladas Smith, who also enjoyed the show, said:

It made quite a change and the boys done well. It was a good evening.

I like how she had to clarify having naked butlers serve the food made ‘quite a change’ – I’m pretty confident that’s not the usual retirement home dinner routine.

The butlers delivered more than just food, and made sure the residents were entirely relaxed by giving them all massages.

Retirement home hires naked bossesSWNS

Claire continued:

They all had a massage, the butlers went around asking the ladies if they wanted a massage and they all said yes.

After it had all finished, Doll told the staff she wanted them back for her 100th birthday, so we are going to have them back.

They didn’t stop laughing the whole night, they absolutely loved it.

I’m sure it was a sight to behold!

Hilarious.

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Fashion

Meghan Markle Pays Perfect Tribute To Princess Diana

Princess Diana 2Meghan Markle has paid tribute to Princess Diana on the first official day of her overseas royal tour, which she is attending with her husband Prince Harry. The Duchess of Sussex has been in the headlines everywhere you turn recently – from her marriage to Prince Harry earlier in the year to the announcement of

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Princess Diana 2
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Meghan Markle has paid tribute to Princess Diana on the first official day of her overseas royal tour, which she is attending with her husband Prince Harry.

The Duchess of Sussex has been in the headlines everywhere you turn recently – from her marriage to Prince Harry earlier in the year to the announcement of her pregnancy yesterday (October 15).

And, let’s be honest, those aren’t going to stop anytime soon so you may as well get up to date on her recent escapades.

The royal couple arrived in Sydney yesterday for the first day of their overseas tour – which will also see them visiting New Zealand, Fiji and Tonga over 16 days.

Eager fans of the Duke and Duchess of Sussex were waiting for them as they arrived, but they may have been too blown away by their presence (or staring at Meghan’s bump) to notice Meghan’s touching tribute to her mother-in-law.

The newly-pregnant royal was wearing a stunning pair of butterfly earrings, which at first glance may just seem like a fashion statement.

However, as the Daily Mail spotted, the exact same earrings were first worn by Princess Diana herself on her 1986 royal tour to Canada.

Meghan Markle Butterfly EarringsGetty

And this wasn’t the only piece of jewellery that drew attention to Meghan, as she continued to pay tribute to her mother-in-law in the loveliest way.

Meghan paired the earrings with a simple gold bracelet containing blue stones, which may not have caught people’s eye at a first glance.

However, the bracelet is also thought to have belonged to Princess Diana, who was pictured wearing it on several occasions.

Meghan Wears Diana's Gold BraceletGetty

This isn’t the first time the couple have paid tribute to Harry’s mother in such a way. When they announced their engagement in November 2017, Prince Harry made sure to pay tribute with the ring.

According to reports, the prince designed the engagement ring and made sure it featured a large diamond from Botswana and two smaller diamonds which were taken from Diana’s ‘personal collection’.

The engagement ring was made by Cleave and Company, Court Jewellers and Medallists to Her Majesty The Queen.

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Prince Harry spoke with reporter Mishal Husain for the BBC after the couple’s engagement, alluding to how well Meghan would have got on with his late mother:

Oh they’d be thick as thieves, without question.

I think she would be over the moon, jumping up and down, you know so excited for me, but then, as I said, would have probably been best friends – best friends with Meghan.

The prince also went on to say how he wanted to include Diana’s diamonds in the engagement ring ‘to make sure she’s with us on this crazy journey together’.

And their journey is only getting more exciting! Meghan and Harry announced their pregnancy to the public yesterday (October 15), via a statement by Kensington Palace.

Prince Harry and Meghan announce they are expecting a baby.Kensington Palace/Twitter

It read:

Their Royal Highnesses The Duke and Duchess of Sussex are very pleased to announce that The Duchess of Sussex is expecting a baby in the Spring of 2019.

Their Royal Highnesses have appreciated all of the support they have received from people around the world since their wedding in May and are delighted to be able to share this happy news with the public.

The Queen, Duke of Edinburgh, Prince of Wales, Duchess of Cornwall, and Duke and Duchess of Cambridge are delighted for the couple and were able to congratulate them on Friday at the wedding in person.

Congratulations, Harry and Meghan!

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