LIDL has been accused of using Photoshop to remove crosses from an Italian church to avoid offending its non-Christian customers.
The budget supermarket used a photo of the picturesque town of Dolceaqua on a promotional poster in its branch in nearby Camporosso.
But eagle-eyed locals were quick to spot that the poster had been edited – with two crosses seemingly airbrushed out of the image of the church of Sant’Antonio Abate.
The decision to remove the crosses was apparently made so as not to offend Lidl’s Muslim customers, but has failed to impress many.
The furious mayor of Dolceaqua, Fulvio Gazzola, lodged a complaint with the supermarket, calling on them to display an unmodified poster.
He said: “You need to show photos of Dolceacqua which correspond to reality. If you don’t want to show crosses, then use an image of our castle.
“Lidl said that removing religious symbols is part of an Italian and European publicity strategy. They are free to do what they want but they shouldn’t ruin photos.
“This is harmful to the image of our village and to our Christian traditions.”
Mr Gazzola has said he will consider taking legal action to defend the town’s image if the supermarket fail to act.
Lidl claimed the crosses had already been removed when they selected the image from a photographic database, and insisted it would be removed “immediately”.
The controversial poster comes just a month after Lidl faced a backlash for airbrushing crosses from its Greek food range Eridaneous.
The packaging features the iconic blue domed roof of the Anastasis Church in Santorini, Greece, with the crosses edited out.
Customers have also pointed out that some of the Halal meat products on offer at Lidl appear to feature buildings with minarets – a piece of Islamic religious architecture.
The removal of the religious symbols sparked a row across Europe, with shoppers in Belgium and Germany criticising the policy.
Lidl recently came under fire across Europe for removing a cross from food packing on its Greek range[/caption]
Many took to Lidl’s UK Facebook page to voice their disappointment in the alteration, with one customer writing: “I’m highly disappointed in a company that is bending over to cater to specific people.
“Why are you hiding from the history?
“We are all to learn from history, removing it with photoshop will cause the same mistakes of the past to be done over and over again.”
The cross had been edited out of the image of the iconic blue domed roof of the Anastasis Church in Santorini, Greece[/caption]
A Lidl spokesperson said: “We have been selling our highly popular Eridanous own-label range in Lidl stores across Europe for over 10 years now, and in that time the design of the packaging has been through a number of updates.
“We are extremely sorry for any offence caused by the most recent artwork and would like to reassure our customers that this is not an intentional statement.
“In light of this we will ensure that all feedback is taken into consideration when redesigning future packaging.”
MOST READ IN NEWS
Furious shoppers slam McDonald’s, Lidl and Aldi for ‘NOT accepting old £1 coins’ ahead of tomorrow’s cut-off
FURIOUS shoppers have blasted McDonalds, Lidl and Aldi for not accepting old £1 coins ahead of tomorrow’s deadline. The round pound is being replaced by a new 12-sided £1 coin, which entered circulation earlier this year. Hoarders were given six months’ notice to prepare for the changeover, with tomorrow set as the cut-off point for […]
FURIOUS shoppers have blasted McDonalds, Lidl and Aldi for not accepting old £1 coins ahead of tomorrow’s deadline.
The round pound is being replaced by a new 12-sided £1 coin, which entered circulation earlier this year.
Hoarders were given six months’ notice to prepare for the changeover, with tomorrow set as the cut-off point for spending the old ones.
But customers have been raging at retailers online after claiming their legal tender was turned down before the time limit.
McDonald’s came in for particular flak from Twitter users, with several slamming the fast food restaurant for rejecting their cash.
Tsukuru Tazaki tweeted: “@McDonalds refusing to accept ‘old’ pound coins even though they’re still legal tender, shame on you!!!”
Lee Dolbear wrote: “Mcdonald’s would not take my OLD pound coin just now so be warned … barring sending them to the Bank of England … they’re worthless!”
And another writing under the name ABC posted: “#McDonalds refuse to take old pound coins due to time it will take to deposit them with bank, what a load of boloney, Burger King are ok.”
But McDonald’s is not the only company to come under fire.
Adrienne Taylor Bent tweeted: “@AldiUK my pound coin refused today! Dreadful!”
And Arlene Garland said: “Lidl refused my pound coin yesterday! Raged!”
Aldi told Sun Online any rejection of customers’ cash must have been a mistake, after the supermarket revealed this week it would accept the old coins until the end of the month.
An Aldi spokesperson told Sun Online: “We’ve been ready to accept the new £1 coins since they first came into circulation in March.
“To make the transition as easy as possible for our customers, we will continue to accept the old £1 coins as payment across our stores until the October 31.”
A spokesperson for Lidl said: "Since the new pound coins were introduced over six months ago, our teams across the business have been working hard in the background to ensure a smooth transition for customers to the new coin.
"All of our trolleys are compatible with both coins and, to help avoid any confusion, we are continuing to work towards the Royal Mint's deadline of the October 15, following which we will only accept the new pound coins in stores.
"To further support our customers with this transition, instructions have been issued to all of our stores to ensure that, ahead of the deadline, only new coins are issued to customers as part of their change."
Sun Online has contacted McDonald’s for comment.
Most read in news
Lidl is already REJECTING old £1 coins at some stores a week before they go out of circulation
LIDL is already rejecting old £1 coins at some stores causing disruptions for shoppers. From 16 October, the round old round pound coins will no longer be legal tender, having been replaced by a new 12-sided version earlier this year. This means Brits have just one week left to spend or bank the estimated 500million […]
LIDL is already rejecting old £1 coins at some stores causing disruptions for shoppers.
From 16 October, the round old round pound coins will no longer be legal tender, having been replaced by a new 12-sided version earlier this year.
This means Brits have just one week left to spend or bank the estimated 500million round pound coins still in circulation before the looming deadline.
But some shops have made the change early.
Lidl customers have found they were unable to spend their old £1 coins in some of the budget supermarket’s self-service checkouts – even though it is still legal tender until midnight on Sunday.
A spokesperson for Lidl confirmed to the Sun Online that some tills have been updated early.
He said: "We are currently in the process of updating all of our self service checkouts, to ensure they only accept the new £1 coin in line with legal requirements by 15th October.
"Those self service checkouts that have updated early, and now only accept the new £1 coin, are clearly signposted in store to make our customers aware."
He added that Lidl's manned checkout will continue to accept both the new and the old coins.
But the move already caused disruption over the weekend.
WHERE your new £1 coin might still get rejected after October 15
HERE are the places that are still in the process of updating their machines
- Parking meters
The British Parking Association said “the majority of its parking machines” are now ready, meaning that a small number are still being updated and may reject your new £1 coin in the coming weeks.
Motorists are being advised to pay using their debit cards or phone payments
- Vending Machines
The Association of Vending Machines (AVA) admitted that it does not have information on about 70,000 (15 per cent) of its machines meaning they might still not be accepting the new coin.
On top of those a further, 110,000 machines are not covered by AVA members and might not be updated on time.
It confirmed that about 380,000 vending machines (85 per cent) are now accepting the new coin.
- Train ticket machines
A very small number - just 27 old machines spread across 22 stations on the London Overground network - are also still being updated.
But every single London Overground station now has one ticket machine which accepts the new £1 coin meaning there should be no disruption to customers.
Govia Thameslink Railway (GTR) - Gatwick Express, Great Northern, Southern Rail and Thames Link
About 10 per cent of the rail operator machines are still being updated but should be ready by October 15
Earlier this year the operator said that many older cash ticket vending machines "will not accept the new coin".
It was planning to make the changes between July and October but it has not updated us on its progress.
According to the Daily Mail, shoppers lined up in queues in Lidl's Tooting branch in south London, only to find out they couldn't pay with their old £1 coins.
One shopper described the situation as chaotic and frustrating.
He told the Mail: "There was no one serving at the one manned till so everyone was queuing for eight or ten self-service tills, some people did not notice the signs and even scanned all their items before realising they couldn’t use their £1s.
"Then they got someone on the manned till and people had to queue all over again. They were a few shoppers who got very irate and frustrated."
Businesses were given six months’ notice to prepare and while Lidl is early, some shops will not be ready in time for the deadline.
The Federation of Small Businesses - which represents about 170,000 small shops - has advised its members to continue accepting the old coins, to provide a “useful community service” to shoppers.
Meanwhile, Poundland confirmed that more than 850 of its stores in the UK would continue accepting the coins until October 31.
The Sun Online previously reported that a raft of machines will still not be ready to accept the new coins in time for the deadline.
These may include vending and train ticket machines as well as parking meters.
The British Parking Association for example advised operators to “ensure sufficient alternatives are available for motorists to pay”.
While John Hart from the Automatic Vending Association (AVA) admitted that out of the group's 450,000 machines about 70,000 or 15 per cent might still reject your £1 coin.
The old £1 is being replaced for the first time in over 30 years amid fears it has become too vulnerable to counterfeiters.
COIN CHAOS Are you ready for when the round pound is removed from circulation? Here’s where your new £1 might get rejected
Despite being described as the "most secure in the world", thousands of new £1 coins are said to carry major production flaws in a huge embarrassment for the Royal Mint.
And the Sun Online has also previously shown which error coins can bag you the most cash.
We also took a trip to the Royal Mint in Wales – where the £1 coins are being made – to find out how these errors happen and why they make your coins so valuable.
More on rare coins and valuable notes
We pay for your stories! Do you have a story for The Sun Online Money team? Email us at firstname.lastname@example.org or call 0207 78 24516
Lidl is now selling LIGHT-UP kids’ wellies and waterproof coats for those rainy days… and prices start at just £5.99
LIDL is now selling kids’ light-up wellies and waterproof clothing for those rainy days, and prices start at just £5.99. But, like many of the budget supermarket’s bargain buys, the line is limited edition – and it won’t be around for long. The range is aimed at kids from the ages of one to 11 […]
LIDL is now selling kids’ light-up wellies and waterproof clothing for those rainy days, and prices start at just £5.99.
But, like many of the budget supermarket’s bargain buys, the line is limited edition – and it won’t be around for long.
The range is aimed at kids from the ages of one to 11 – and items come in pink, red, blue, black and purple.
It includes a £7.99 pair of wellies with flashing soles, which are sure to make rainy days fun for your kids.
The boots are waterproof and have a felt insole for ultimate insulation.
Lidl is also selling a pair of brightly-coloured trousers, with warm fleece lining, which cost just £5.99.
The trousers are both “windproof and waterproof”.
While there’s also a waterproof jacket on offer, costing £7.99, which has reflective details to help keep your kids safe.
Lidl bargainsLidl has launched its first ever maternity range... with £8 dresses and adorable baby clothes from £2.99
SEEING DOUBLEAldi's new lighting range looks almost identical to ones from John Lewis but costs more than HALF the price
BLUNDERWEAR ADLidl made a very cheeky typo in its newsletter... and then dealt with it in the best way
Earlier this week, Heidi Klum’s clothing range hit Lidl supermarkets – and here’s what’s on offer.
While supermarket bosses are warning shoppers that this £45 voucher circulating on Facebook is a FAKE, so don’t get caught out.
Christmas 20174 weeks ago
John Lewis has unveiled the top 10 toys for Christmas 2017… and they could just break the bank
News1 month ago
ISIS fanatic German girl, 16, may still face execution in Iraq as PM warns ‘teens are still accountable for killing innocent people’
Health1 month ago
Women will cry six times a month on average – TWICE as much as men
Bizarre3 weeks ago
Bromans star Brandon Myers challenges Love Island’s Chris Hughes to penis competition saying his nine-and-a-half member is bigger
Boxing4 weeks ago
Boxing legend Frank Bruno, 55, forced to sell luxury house after travellers next door ‘tap into his water supply’
Celebrity1 month ago
Who is Nermina Pieters-Mekic? New star of Real Housewives of Cheshire and wife of Stoke City ace Erik
Money1 month ago
We reveal our guide to organising a kids birthday bash without busting your budget — plus, get a free fiver from our rewards club
News1 month ago
Pablo Escobar’s ex-hitman brother claims HE owns the rights to the word ‘Narcos’ – as he warns producers to hire his former henchmen as security