LIDL has been accused of using Photoshop to remove crosses from an Italian church to avoid offending its non-Christian customers.
The budget supermarket used a photo of the picturesque town of Dolceaqua on a promotional poster in its branch in nearby Camporosso.
But eagle-eyed locals were quick to spot that the poster had been edited – with two crosses seemingly airbrushed out of the image of the church of Sant’Antonio Abate.
The decision to remove the crosses was apparently made so as not to offend Lidl’s Muslim customers, but has failed to impress many.
The furious mayor of Dolceaqua, Fulvio Gazzola, lodged a complaint with the supermarket, calling on them to display an unmodified poster.
He said: “You need to show photos of Dolceacqua which correspond to reality. If you don’t want to show crosses, then use an image of our castle.
“Lidl said that removing religious symbols is part of an Italian and European publicity strategy. They are free to do what they want but they shouldn’t ruin photos.
“This is harmful to the image of our village and to our Christian traditions.”
Mr Gazzola has said he will consider taking legal action to defend the town’s image if the supermarket fail to act.
Lidl claimed the crosses had already been removed when they selected the image from a photographic database, and insisted it would be removed “immediately”.
The controversial poster comes just a month after Lidl faced a backlash for airbrushing crosses from its Greek food range Eridaneous.
The packaging features the iconic blue domed roof of the Anastasis Church in Santorini, Greece, with the crosses edited out.
Customers have also pointed out that some of the Halal meat products on offer at Lidl appear to feature buildings with minarets – a piece of Islamic religious architecture.
The removal of the religious symbols sparked a row across Europe, with shoppers in Belgium and Germany criticising the policy.
Lidl recently came under fire across Europe for removing a cross from food packing on its Greek range[/caption]
Many took to Lidl’s UK Facebook page to voice their disappointment in the alteration, with one customer writing: “I’m highly disappointed in a company that is bending over to cater to specific people.
“Why are you hiding from the history?
“We are all to learn from history, removing it with photoshop will cause the same mistakes of the past to be done over and over again.”
The cross had been edited out of the image of the iconic blue domed roof of the Anastasis Church in Santorini, Greece[/caption]
A Lidl spokesperson said: “We have been selling our highly popular Eridanous own-label range in Lidl stores across Europe for over 10 years now, and in that time the design of the packaging has been through a number of updates.
“We are extremely sorry for any offence caused by the most recent artwork and would like to reassure our customers that this is not an intentional statement.
“In light of this we will ensure that all feedback is taken into consideration when redesigning future packaging.”
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When is Lidl open over Chritsmas and New Year? Supermarket opening hours over the festive period
CHRISTMAS and New Year are fast approaching once again it’s time to get planning for the busy party period. Don’t be caught short this season and make sure you know what times your local supermarkets will be open. We’ve got the lowdown for you here. When is Lidl over Christmas and New Year? Lidl have confirmed that […]
CHRISTMAS and New Year are fast approaching once again it’s time to get planning for the busy party period.
Don’t be caught short this season and make sure you know what times your local supermarkets will be open. We’ve got the lowdown for you here.
more on christmas 2017
When is Lidl over Christmas and New Year?
Lidl have confirmed that their stores will be closed on Christmas Day and Boxing Day – although the Scottish stores will open their doors on Boxing Day.
On Christmas Eve, they will be open from 10am to 4pm (with longer hours for Scots) but will have an hour’s browsing time before they open their doors.
Business as usual is resumed between Wednesday December 27 and Sunday December 31.
But all stores will be shut on New Year’s Day.
Lidl opening hours
Friday 15th – Wednesday 20th – Open as Normal
Thursday 21st – Saturday 23rd – 7am to 11pm (10pm in Scotland)
Sunday 24th – Every store to open 10am-4pm with 1 hour ‘early’ browsing 9am-4pm (open 7am to 6pm in Scotland)
Monday 25th – Closed
Tuesday 26th – Closed (Open 11am – 5pm in Scotland)
Wednesday 27th – Sunday 31st – Open as normal
Monday 1st – Closed
Tuesday 2nd onwards – Open as normal
Lidl wins supermarket Christmas dinner battle with a festive feast that costs £3.19 per person
LIDL has won the battle for the cheapest Christmas dinner this year, as the cost of the festive feast keeps rising. Good Housekeeping tracked the price of 11 Christmas dinner essentials, including turkey, mince pies and cranberry sauce, across ten supermarkets. It found that Lidl’s basket costs just £25.53 for a family of eight, or £3.19 […]
LIDL has won the battle for the cheapest Christmas dinner this year, as the cost of the festive feast keeps rising.
Good Housekeeping tracked the price of 11 Christmas dinner essentials, including turkey, mince pies and cranberry sauce, across ten supermarkets.
It found that Lidl’s basket costs just £25.53 for a family of eight, or £3.19 a head.
Last year’s winner and rival Aldi came a close second in the survey, with its basket of goods costing £25.68.
At £2.50 more expensive, Iceland came in at third place.
The most expensive supermarket, which will come as no surprise to most, was posh retailer Waitrose with its Christmas dinner basket costing £41.47.
According to Good Housekeeping, this year our Christmas dinner basket will be the most expensive since the tracker began in 2009.
Nine supermarkets are more expensive than last year, with Aldi, Morrisons and Iceland all increasing their prices by over 13 per cent.
Aldi and Lidl have the cheapest turkey at £8.99[/caption]
Aldi is also the retailer behind the cheapest mince piece selling a pack of six for £1.58[/caption]
M&S has the cheapest loose sprouts which cost just 88p[/caption]
Lidl is selling cranberyy sauce for a bargain 88p[/caption]
Surprisingly, the only supermarket whose basket has got cheaper is Marks & Spencer.
The posh supermarket was the most expensive last year with its Christmas dinner basket costing £49.40.
It has now dropped to £38.43 or over 20 per cent cheaper.
“Bargains are thin on the ground this Christmas, so supermarket choice is crucial,” said Caroline Bloor, Consumer Director, Good Housekeeping.
“A turkey will usually be your biggest outlay, so if you can find quality and value, you’ll be off to a great start. Lidl had the cheapest one this year. Now is not the time for loyalty – swapping supermarkets is the best way to save.”
More about festive food offers
This year, if you’re really prepared to shop around you could pick up all the Christmas food in the basket for £23.54, or £2.94 per head.
That’s nearly 50p more expensive than last year, according to the survey.
The Sun Online reached out to both Lidl and Waitrose for comment.
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Lidl is selling Barbies, Monster Trucks and other kids’ toys on offer for Christmas… and prices start at £2.99
LIDL has launched a toy sale for parents eager to get ahead of their Christmas gift-buying schedule. Dolls, remote controlled cars, NERF guns and puzzles all feature in the offer, which launched on Sunday and will run while stocks last. The deals could prove very popular with parents, and prices in the toy collection start […]
LIDL has launched a toy sale for parents eager to get ahead of their Christmas gift-buying schedule.
Dolls, remote controlled cars, NERF guns and puzzles all feature in the offer, which launched on Sunday and will run while stocks last.
The deals could prove very popular with parents, and prices in the toy collection start at just £2.99 for 3D famous building puzzles and Lena moasic craft sets.
Alongside these artistic gifts, Lidl is stocking themed stencil books for the same price.
The stencil books, by Crelando, come in a range of styles, covering kids who are dinosaur fanatics as well as beauty buffs.
The toy range also includes a magnetic puzzle set to “encourage creativity” in little ones, costing £4.99.
Meanwhile, art-loving kids are also covered with a clay modelling set which comes in themes ranging from unicorns to food, and is priced at £7.99.
The same price tag will get you a choice of various Mattel toys, including Barbie dolls and a selection of Hot Wheels sets.
NERF guns are on offer towards the pricier end of Lidl’s toy range, with a choice of six-dart pistols priced at £17.99 each.
And finally, remote-controlled cars, a standard Christmas must-have, are available for the parents of motor-mad children to snap up.
There are two choices of products, with Cartronic sports cars and trucks coming in at £22.99, while Revell radio controlled monster trucks are priced at £24.99.
Both feature a choice of styles – although you probably won’t be so keen on either when you get whacked in the shins by an out of control car for the fiftieth time on Christmas afternoon.
Lidl's Christmas Toy Offers
Lena Moasic Craft Set: £2.99
Playtive 3D Famous Buildings Puzzle: £2.99
Crelando Stencil Book: £2.99
Playtive Junior Magnetic Puzzle: £4.99
Mattel Toy Assortment: £7.99
Playtive Junior Modelling Clay Set: £7.99
NERF Gun: £17.99
Cartronic Remote Controlled Sports Car: £22.99
Revell Radio Controlled Monster Truck: £24.99
Previously, we revealed the fancy new crisp flavours released by the budget supermarket.
And we also revealed that a serious fan had paid tribute to the chain in the best way possible: by designing a Lidl-themed Halloween costume.
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